The “Dot.com” bubble of the late 90s may be over, but a UK-based retailer is repeating same mistakes of the past. That company is called AO World. Before having a go at me, I have six good reasons to be sceptical (which I identify and explained in detail below).
What is AO World?
The company is an online version of an Argos, and unlike Amazon, it has no particular propriety technology. Anyone with a built-in distribution network and a couple of warehouses would have replicated this business model. And that is why AO World is a mediocre business.